Friday, February 28, 2014
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The Facts and Figures on YouTube in 2013 - Infographic
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Mon, Feb 11, 2013 at 12:53 AM
Subject: The Facts and Figures on YouTube in 2013 – Infographic
Date: Mon, Feb 11, 2013 at 12:53 AM
Subject: The Facts and Figures on YouTube in 2013 – Infographic
Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month.
And that is just YouTube!
Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. Videos are embedded in blogs, websites and online stores. eCommerce stores with product video reviews produce better conversion rates. This practice has been adopted by brands such as Zappos with 50,000 video product reviews.
Competitors emerged such as Vimeo, Hulu and Blip.tv to try and catch the action. Some have survived and others have struggled against the mind and market share of YouTube.
It helps that YouTube has been part of the Google stable since 2006 when it was acquired for $1.65 billion only 18 months after starting....Read more of this article
Want to learn more about how to create compelling content that your audience wants to read and view?
My book - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media" - will show you how.
Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. Videos are embedded in blogs, websites and online stores. eCommerce stores with product video reviews produce better conversion rates. This practice has been adopted by brands such as Zappos with 50,000 video product reviews.
Competitors emerged such as Vimeo, Hulu and Blip.tv to try and catch the action. Some have survived and others have struggled against the mind and market share of YouTube.
It helps that YouTube has been part of the Google stable since 2006 when it was acquired for $1.65 billion only 18 months after starting....Read more of this article
Want to learn more about how to create compelling content that your audience wants to read and view?
My book - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media" - will show you how.
It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 130,000.
Download and read it now.
I also reveal the tactics I used to grow my Twitter followers to over 130,000.
Download and read it now.
Thursday, January 16, 2014
Digital Marketing Strategy For 2013 And Beyond
February 14th, 2013 by Sameer Khan
As digital marketing continues to evolve and purchase cycles becomes more complex, marketers struggle to find ways to get the maximum returns on investment. 2012 was no different, as social media and mobile became the mainstream digital channels while content continues to be the primary fuel for digital marketing. Adding to the complexity of the digital channel proliferation, buyers are becoming much more sophisticated. In a recent survey conducted by Forrester Research, 82 percent of the buyers researched online before making a purchase. This crucial data point is a huge eye opener for marketers who are still hesitant to invest in online marketing.
With 2013 already in play, it is time to evaluate your digital marketing strategy and develop a solid model to drive improved results. In this post, we will discuss the critical components of a digital marketing strategy and how these components work together.
1. Digital Marketing Model
#1 PAM (Persona, Audience and Messaging)
The first step in developing an effective digital marketing campaign is to develop a persona. A persona is a very important aspect of any marketing campaign, and it should not be overlooked. Your business must have its own distinct persona and voice. A persona is basically a personality for your business, which you convey in your communications with your customers.
Your products or services could be perceived differently across your customer base. It is critical to understand the types of customers you serve and deliver your marketing message in accordance. As an example, if you sell mobile games, you need to cater your persona to suit this particular audience. If your customers see they can relate to your company, you will gain their trust and get them to buy your product or use your services. Make sure that your company uses the same persona, and communicates with the same tone or voice in all of your messages.
2. Persona development
#2 Digital Marketing Mediums
In your digital marketing strategy for 2013, you must use as many different marketing mediums as you possibly can. The more marketing mediums you use, the more successful your marketing strategy will be.
Earned Media
Earned media in the digital world is a term used for generating traffic and customers through organic means instead of paid advertisement. Earned traffic can be gained through content marketing, search engine optimization, social media or editorial impact. Earned media does not involve advertising, and it is the complete opposite of paid media. It is a way of promoting your business without paid advertisements.
Paid Media
Using paid media is the fastest way for businesses to advertise their products and services. Paid advertisement comes in various flavors and forms. Paid search marketing involves paying for advertisements for your company to move high up in the search engine results page. Your company can also benefit from using display advertising in its digital marketing strategy. Display advertisements are ads that you pay to be placed on websites. Forrester research forecasts interactive display media to triple by 2013. The chart clearly shows how important paid media is for your overall online marketing strategy.
3. Online display growth forecast (Forrester Research)
Owned Media
Owned media is one of the best ways that your company can build relationships with its customers. Earned media and paid media may draw potential customers to your website, but owned media is what can help turn these potential customers into paying customers. Using owned media in your digital marketing strategy is essential. Owned media involves lead nurturing using email marketing. Email marketing is essential to build customer relationships, and to turn potential customers into customers who purchase your company’s product or service.
Email marketing involves sending out a newsletter periodically, which is filled with useful information for customers. If your company doesn’t already have one, it must develop a newsletter. If a person goes to your website and signs up to receive your newsletter, but they don’t buy anything, using email marketing is a great way to turn that person into a paying customer. The content in your newsletter must be good, but this is discussed in more detail below.
Types of Content
4. Content marketing
Content plays an important part in all three media types. Content that your company produces must be of higher quality, authoritative and helpful to your customers, prospects and followers. There are essentially three main types of content:
Dedicated Content: This is the type of content that you use on your website and on any other websites that you use to promote your company. This content must be informative, SEO optimized to include the right keywords, relevant and of use to the reader.
Supplemental Content: This content is used to supplement the main, dedicated content that appears on your website. The primary goal of the supplemental content is to educate your target market about your products and services. It also helps you establish your company as the thought leader in the market.
This type of content includes blog posts, articles and whitepapers, all of which must be well-written and valuable to customers. If content is poorly written, and does not contain useful information, it will reflect badly on your business. Supplemental content also includes slides and videos, which also must also be high quality.
Social Content: Social content is designed to increase syndication on social media sites. Social content should be developed to spark conversations, attract comments and generate fan following. This type of content must not only be informative and useful, but it also must be engaging and original in order to attract potential customers.
#3 WAM (Web and mobile strategy)
Your website is an important foundational element of your digital marketing strategy. It is also one of the first major interaction points for your customers with your company. The key goals for the website should be to engage or convert or retain customers, or all three in most cases. With a huge spike in the growth of smart phones, it is extremely important to add mobile component to your website strategy.
Website strategy is critical to the growth of customers and revenue as it provides the framework for sales generation. Here are some of the key areas of focus for a robust WAM strategy:
a. Hosting infrastructure: Hosting could very well be the biggest investment component of your web strategy. It is extremely important for you to consider a hosting provider than understands your needs. Some of the consideration points when choosing a hosting provider are uptime, scalability, redundancy, compliance and support.
b. Web dev/design and UX: Web design is another major element to achieve success online. Your customers deserve nothing but the best web experience and your job as a marketer is to recruit the best team or vendor to design/develop your site. Customers will bounce away immediately from a low quality site and this could have a significant impact on your revenue.
c. Mobile site: According to Google, mobile online usage will surpass PC usage in 2013. A mobile site is not an option, but a mandatory requirement, and your users expect a better mobile presence. You can either develop a separate mobile website for your company or use responsive design so your website is easily accessible on desktops, smartphones and tablets.
d. Global presence : When you target global customers the two critical pieces to consider are site architecture and language translation. First, you have to select the right architecture for your international site. It is highly advisable to have a separate country specific top level domain (TLD) to host the international site while .com can serve the US customers. TLD allows you to capture maximum search rankings on international search engines and creates a virtual separation between country-specific digital marketing efforts.
Global TLDs can create some web manageability issues, and in this case subdomain or subdirectoryis preferable.
The last step of the web strategy is to recruit a solid language translation company to translate web content in local languages.
Those are some of the critical components of a digital marketing strategy. We hope this has been helpful. Do you know of any other ways to sharpen a digital content strategy in 2013? Comment below.
About the Author
This is a post written and contributed by Sameer Khan.
Sameer is a passionate entrepreneur and innovative marketing leader with more than a decade of online marketing experience. Sameer started his online marketing career with a consulting role in 2001 and presently leads the inbound marketing team at Rackspace. He strategically built the foundation of Rackspace search marketing and web analytics and has played a key role in strategizing the inbound growth of Rackspace.com. He is a social marketing & analytics blogger and co-founder of Ninja Marketing Consultants LLC, a Texas-based online marketing company specializing in bringing enterprise class marketing to small and medium-sized businesses.
http://www.rackspace.com/blog/digital-marketing-strategy/
AMA: Resource Library
American Marketing Association
Who We Are
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.
As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.
The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers.
No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
http://www.marketingpower.com/ResourceLibrary/Pages/default.aspx?source=footer
As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.
The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers.
No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
http://www.marketingpower.com/ResourceLibrary/Pages/default.aspx?source=footer
What Is Digital Marketing?
What Is Digital Marketing?
Posted by: Alex Ashley-Roberts
Digital marketing is a sub branch of traditional marketing and uses modern digital channels for theplacement of products e.g. downloadable music, and primarily for communicating with stakeholders e.g. customers and investors about brand, products and business progress.
So digital marketing is about two things - access to your products and communication.
You can watch our digital marketing video below, download the new 2nd edition of our Introduction To Digital Marketing eBook or read on for more information on what’s included as part of it:
Online Marketing
- Website Optimisation
- Search Engine Marketing (SEM)
- Video Search Engine Optimisation (VSEO)
- Social Media Optimisation (SMO)
- Blogs & Forums
- Online Display Advertising
- Email Marketing
- QR codes
- Search Engine Marketing (SEM)
- Video Search Engine Optimisation (VSEO)
- Social Media Optimisation (SMO)
- Blogs & Forums
- Online Display Advertising
- Email Marketing
- QR codes
Mobile Marketing
- Messaging (SMS & MMS)
- Mobile Internet
- Mobile Apps
- App advertising
- Mobile Internet
- Mobile Apps
- App advertising
Radio Marketing
- Radio Advertising
- Podcasts
- Interviews
- Sponsorship
- Podcasts
- Interviews
- Sponsorship
TV Marketing
- TV Advertising
- Sponsorship
- Product Placement
- Interviews
- Sponsorship
- Product Placement
- Interviews
eMedia Marketing
- Video, audio and content delivered via electronic devices
- Digital billboards
- Digital billboards
Digital marketing is a powerful engine in all businesses, regardless of their size. If you’re just getting started and would like to know more, download our Introduction To Digital Marketing eBook which takes you through the basics of digital marketing, explains how it fits into marketing and how you can use it to develop your brand
http://www.simplydigitalmarketing.com/what-is-digital-marketing an increase sales.
Definition of digital marketing
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.
Example
One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain's thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television - even winning a placement in Apple's own iPhone commercial.
Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms.
http://lexicon.ft.com/Term?term=digital-marketing
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
WHAT'S DIGITAL MARKETING?
Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. This could be a classy birthday greeting sent to the customer's smartphone, a personally relevant coupon sent by SMS to the customer or a weekly newsletter than includes updates and specials. Customers and affiliates are interested in receiving these good news messages from you, and we're here to help you deliver the messages to them and advance your business simply and effectively - no prior knowledge required.
The Advantages of Digital Marketing
The advantages of digital marketing are astronomical. First of all, this is a type of direct marketing, with all of the advantages that come with it: personal attention to the customer, motivation to action and more. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease, for example, by addressing the recipient by his first name or referring to activities performed by the customer in the past. In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result. In addition, anyone can launch successful campaigns with digital marketing without any prior knowledge and without hiring special professionals. With so many significant advantages, digital marketing is a valuable addition to your business and helps you achieve more for less.
Digital vs. Traditional Marketing
Until just a few years ago, the methods of advancing a brand were pretty limited. However, since the communication and internet revolution, the ways you can reach your customer have multiplied. Cellular coupons, a well-developed email campaign or a customer survey on Facebook reach your customers in various situations and give a new light to your business, thus complementing one another to strengthen your business.
http://www.inwise.com/about/what's-digital-marketing.aspx
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