What Is Digital Marketing?

What Is Digital Marketing?

Posted by: Alex Ashley-Roberts

Digital marketing is a sub branch of traditional marketing and uses modern digital channels for theplacement of products e.g. downloadable music, and primarily for communicating with stakeholders e.g. customers and investors about brand, products and business progress.

So digital marketing is about two things -  access to your products and communication.

You can watch our digital marketing video below, download the new 2nd edition of our Introduction To Digital Marketing eBook or read on for more information on what’s included as part of it:

Online Marketing

- Website Optimisation
- Search Engine Marketing (SEM)
- Video Search Engine Optimisation (VSEO)
- Social Media Optimisation (SMO)
- Blogs & Forums
- Online Display Advertising
- Email Marketing
- QR codes

Mobile Marketing

- Messaging (SMS & MMS)
- Mobile Internet
- Mobile Apps
- App advertising

Radio Marketing

- Radio Advertising
- Podcasts
- Interviews
- Sponsorship

TV Marketing

- TV Advertising
- Sponsorship
- Product Placement
- Interviews

eMedia Marketing

- Video, audio and content delivered via electronic devices
- Digital billboards

Digital marketing is a powerful engine in all businesses, regardless of their size. If you’re just getting started and would like to know more, download our Introduction To Digital Marketing eBook which takes you through the basics of digital marketing, explains how it fits into marketing and how you can use it to develop your brand

http://www.simplydigitalmarketing.com/what-is-digital-marketing an increase sales.

Definition of digital marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

Example

One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain's thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television - even winning a placement in Apple's own iPhone commercial.

Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms. 

http://lexicon.ft.com/Term?term=digital-marketing

The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Read more: http://www.businessdictionary.com/definition/digital-marketing.html#ixzz2qYE85UJA

WHAT'S DIGITAL MARKETING?

Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. This could be a classy birthday greeting sent to the customer's smartphone, a personally relevant coupon sent by SMS to the customer or a weekly newsletter than includes updates and specials. Customers and affiliates are interested in receiving these good news messages from you, and we're here to help you deliver the messages to them and advance your business simply and effectively - no prior knowledge required.

The Advantages of Digital Marketing

The advantages of digital marketing are astronomical. First of all, this is a type of direct marketing, with all of the advantages that come with it: personal attention to the customer, motivation to action and more. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease, for example, by addressing the recipient by his first name or referring to activities performed by the customer in the past. In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result. In addition, anyone can launch successful campaigns with digital marketing without any prior knowledge and without hiring special professionals. With so many significant advantages, digital marketing is a valuable addition to your business and helps you achieve more for less.

Digital vs. Traditional Marketing

Until just a few years ago, the methods of advancing a brand were pretty limited. However, since the communication and internet revolution, the ways you can reach your customer have multiplied. Cellular coupons, a well-developed email campaign or a customer survey on Facebook reach your customers in various situations and give a new light to your business, thus complementing one another to strengthen your business.

http://www.inwise.com/about/what's-digital-marketing.aspx